About Hawkes Bay With its Mediterranean climate, superior soil quality and diverse growing conditions Hawkes Bay is internationally recognised as New Zealand’s most unique food and wine producing region. Hawkes Bay's fertile plains, Mediterranean climate and diverse growing conditions produce a unique range of foods – from gourmet meats, small-goods, game and seafood to olive products, verjuice and the spice of kings, saffron. Hawke’s Bay is home to many of the country’s largest fruit, vegetable and meat companies, and many small, specialised food businesses.  Situated on the east coast of New Zealand’s North Island, Hawke’s Bay is a popular destination for visitors, with many activities designed around the region’s food and wine industries. Click here for more information on experiencing Hawke's Bay for yourself.